Sex sells. But then, advertising and reality rarely match up. So sex can be used to sell anything, except, paradoxically, sex, because that's illegal. Also with some notable exceptions the sexual element is usually an attractive, scantily clad woman.
He is a born romantic.
What may save Pepe from the PC police, what keeps the humor from being creepy, is that he is so over-the-top delusionally inept. We laugh at latter-day Daffy because he's obviously not as cool as he thinks he is; so it is with Pepe. Of course as with so many WB characters, Pepe was a take-off on a popular actor of the day, Charles Boyer. For those who are too young, Boyer was the prototypical French lover, and the fact that Pepe was a skunk and inept, while all the time fancying himself irresistible, was part of the joke.
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